Did you realize that you can optimize your LinkedIn profile in the same way that websites use SEO techniques?
By using some clever LinkedIn SEO tips you can stand out from other LinkedIn profiles. With more than 500 million users, it can be difficult for employers or recruiters to find you on the world’s largest professional networking site. Give yourself a better chance of being found in the crowd.
LinkedIn is an excellent medium for both recruiters and job seekers. Recent statistics show that 9 out of 10 recruiters use LinkedIn to find candidates. Follow our handy tips for LinkedIn SEO tricks to improve your profile’s searchability.
Is Your Profile Complete?
This point may seem very obvious, but when was the last time you updated your LinkedIn profile?
Upgrade your LinkedIn SEO rankings by checking your profile and updating all fields. Include a recent professional photo. Ensure you have provided a professional summary and filled in a job description for each position you have held over the last 10-12 years.
Incomplete profiles will not feature well in LinkedIn SEO ratings. An incomplete profile also conveys an unprofessional message to would-be employers.
Optimize Your Job Titles
It can help to match your professional job titles with the type of jobs you are seeking.
This is not to suggest that you should be untruthful about the roles you have held. However, if you are looking for a role as Sales & Strategy Manager but your job title is Regional Manager of Sales & Planning you can edit it a little. Try inserting the words Sales & Strategy in brackets at the end of your actual job title.
Read through the wording of some of your preferred job vacancies and check if you can use SEO in this manner.
Expand Your Network
Do you add new contacts to your LinkedIn network as regularly as you add friends on Facebook? If not, it may be time to start.
Profiles with a solid network of 1st, 2nd, 3rd, and group LinkedIn connections rank higher in search results. Send out invites and increase your network numbers.
Join LinkedIn Groups
An easy way to increase your SEO rankings is through joining LinkedIn groups.
Groups which you belong to are displayed on your profile. This means that groups which have important keywords within their name can help boost your SEO.
This tip can also be helpful for geographical searches. If you are seeking work in the Florida area and belong to groups such as the Florida Sales Manager Roundtable you will increase your geo keywords.
Recommendations are much more than a colleague saying something nice about you.
Profiles with 10 or more recommendations rank higher in searches. Of course, recommendations can also show potential employers that your colleagues appreciate you. Aside from the SEO factor, it’s always good to demonstrate to others that you can work well in a team.
Other LinkedIn SEO Tips
Other SEO tips include collecting endorsements, promoting your LinkedIn URL on business cards and resumes, and avoiding keyword stuffing.
Once you have optimized your LinkedIn profile it may be time to update your resume. Contact the professional team at Elite Resume Writing Services to discuss your requirements.
When you’re seeking a C-suite level position, you’ll need to bring more than your resume to the table.
You’ll also need a carefully crafted executive bio that speaks to your ability to perform at this level of leadership.
Though similar to a resume in that it should include some of your background and experience, the bio offers you a chance to truly sell yourself as someone who belongs in a company’s driver’s seat.
Today, we’re taking a look at what makes a great bio, so you can be sure to stand out for all the right reasons.
Ready to get started? Pick up your pen and let’s go!
1. Let Your Voice Be Heard
When creating a resume, you’re working within an organized format — and for good reason. An impressive, clear resume is one of the top five reasons employers hire the people they do.
Thus, though you can be creative to an extent in a resume, your executive bio is the place where more of your personality can shine through.
The bio can include personal anecdotes, moments that defined you as a leader, important events on your career path, and much more. As such, it often takes a more narrative form, allowing you to more easily express your style.
While it’s critical to remain grammatically accurate and professional, your tone should be engaging enough to sustain the reader all the way to the last line.
2. Start Strong
Humans now have an eight-second attention span. As such, it’s more important than ever to catch their eye immediately.
The best way to do this with your executive bio?
Start with your strongest, most compelling recollection. Grabbing them at the onset will help ensure they’ll stick with you — and that you’ll stay on their mind.
3. Think Three-Dimensionally
Sure, employers want to know about your professional interests, your skill sets, and your challenges — and how those translate into company culture and brand identity.
They also want to know who you are when the clock strikes 5:00.
In your executive bio, be sure to leave some room to establish yourself as a three-dimensional person, not just an office professional.
Do you volunteer at a non-profit? Are you involved in your local community? If so, mentioning these activities indirectly speaks to your leadership skills, and your desire to help.
You may also want to include your hobbies, family life, and other interests. When doing so, try to find a way to link them back to the company you’re applying to join.
4. Make it Readable
When you’re finished crafting your bio, print it out and take a look at it. Or, if it’s online, sit back from your computer and examine it.
Is it full of long paragraphs in blocks? If so, make a few formatting changes.
First, break the paragraphs apart where it makes sense, trying to keep each one to just a few sentences.
Then, see if any sections could benefit from subheadings. These can give the reader a head’s up that a new topic is about to be introduced.
Research reveals readers only read between 20% to 28% of the content on a particular web page. Make sure they stick with you for the long haul this time.
Perfecting Your Executive Bio: Start Here
Are you applying for a C-suite level position and need a compelling bio? If so, we’d love to help.
Our career coaches are skilled in helping you get the job you want, and they’ll help formulate the bios that get you there.
We’ll help ensure that your document is the best representation of you, taking into account your career history — and your vision for the future.
Interested in learning more? Feel free to contact us and let’s get started today!
Believe me, I know how stressful interviews can be.
It’s like convincing a jury to let you off the hook before giving you the job of your dreams.
I’ve already told you about the 5 major mistakes to avoid on your resume. But what are some of the things you should avoid when you finally get called for an in-person interview?
Well, you’re in luck.
Come along as I take you through the 5 interview mistakes you should avoid at all cost.
Just be true to yourself!
Besides, that’s exactly why you were called in for an interview in the first place.
The company was impressed by your resume, so they want to see if they will be impressed with you in person.
So why would you want to be dishonest and give them a different impression than they already have?
You are almost there, now stick to the script!
Act and Look Professional
You don’t like it when people are rude to you in the real world. So why would an interviewer like it if you were rude to them in an interview?
Make sure you are as cordial and professional as possible during your interview.
After all, you only get one chance to make a great first impression.
Which brings me to my next point…
Have you ever heard someone say after an interview “I think that went well, but I wish I had dressed a little more casual?”
There’s a reason why the saying “dress for the job you want” exists.
Take it from the Business Insider who found that within the first “7 to 17 seconds of meeting someone; 55% of a person’s opinion is determined by physical appearance.”
Unfortunately, time is not on your side. So it’s better to dazzle them with your looks before you can sell them in the interview.
Preparation will go a long way when it comes to meeting your prospecting new boss for an interview.
If you take the time to research the company you are interviewing with, it will show the interviewer how interested you are.
Take a little time the day before the interview to visit the company’s website and look over the job description so you know what to expect. Pro-tip: It will also go a long way if you pepper in some of the keywords in the job description while sharing your success stories.
As much as you research the position, you should also be mindful of some standard interview questions that you could be asked. If you are not prepared, these simple questions can trip you up if you are caught off guard.
Don’t Give off Negative Energy
When you are nervous or irritated, it may show more than you think.
Remember to remain positive because employers want employees who will bring energy and focus to their organizations.
The last thing you want to do is to make the interviewer uncomfortable with your discomfort.
Engage in conversation and exude confidence.
Take a deep breath.
You’ve got this!
Ask the Right Questions
This may be time for the interviewer to find out more about you before choosing to extend an offer. But why not find out more about the company for yourself?
By asking questions about day-to-day operations or current initiatives, you will demonstrate more interest than many of your peer competitors.
One of the biggest interview mistakes is asking too many questions about topics related to you (benefits, training, schedule, etc.) and not asking enough questions about the company.
Try to prepare some questions before you take a seat across from your interviewer.
It will go a long way for your confidence and make it easier for hiring managers to make a decision.
That’s It – The 5 Interview Mistakes to Avoid at All Costs – Now Go Get Your Dream Job!
We know how nerve-wracking and difficult interviewing can be.
But by avoiding these common mistakes, you will have a better shot at portraying the great employee you really are.
If you have any questions about other interview mistakes you should avoid, or have stories of your own, feel free to get in touch with us through our contact page or hit us up on Twitter and Facebook.
The employment interview is one of the most important aspects of the hiring process.
This is why so many applicants stress out over interview preparation.
In fact, greater than 90% of Americans admit that at least one aspect of job interviews stresses them out.
So what’s the best way to ease the stress?
We pieced together a list of reasons why hiring an interview coach will improve chances of getting hired.
Keep reading to find out why you shouldn’t prepare for your next interview on your own!
1. Boost Your Confidence
Confidence is critical to the success of your job interview.
The interviewer will draw a conclusion about your intelligence and personality within 30 seconds of meeting you.
If you walk into the room with unconfident body language, your chances of landing the job will take a nosedive.
When you hire an interview coach, you gain knowledge and insight that will improve your confidence.
This will pay big dividends when it’s time to sit down with your potential employer.
Rather than being unsure of your skills, you will know exactly how to handle the situation.
2. Learn How to Sell Yourself
The purpose of an interview is to sell yourself.
This means that you have to find a way to convince the employer that you’re the right person for the job.
The problem is that most people don’t have much experience in selling themselves.
However, an interview coach specializes in this art. They can help you develop a value proposition that is hard to ignore.
This will separate you from the rest of the pack.
3. Find Out How to Improve
Maybe you’ve already been to several interviews and felt good about them, only to find out you weren’t chosen for the position.
A lot of people have been there before.
Most people learn how to improve their interview skills through trial and error. But maybe you don’t have the time to wait.
An interview coach can help you figure out what you’ve been doing wrong.
4. Prepare for Tough Questions
One of the biggest issues that many applicants face is answering difficult questions on the spot.
The reality is that certain tough questions can arise at any time.
For instance, the interviewer may ask about the gap in your resume. Also, they may ask what you can offer the company that nobody else can.
Unless you’re a master of improvisation, you’ll likely stumble over your words.
An interview coach can help you find ways to answer these questions in a way that’s both genuine and impactful.
Once you prepare for interview questions that you find challenging, the other questions will be easy.
5. Be Concise and Specific
If you’re someone who likes to talk a lot, you can find yourself rambling often.
While your friends and family may not mind, your potential employer certainly will.
An interview coach can help you focus on being concise and staying on topic.
Being talkative can be a great trait. However, instead of letting it impede your success in an interview, learn to use it to your advantage.
Final Thoughts on Hiring an Interview Coach
There is no better way to leave a great first impression than being well-prepared for employment interviews.
An interview coach can help to ensure that you have all of your bases covered. As a result, the rest of the process will seem like a breeze.
Acing your next interview will strengthen your chances of getting the job you want. Feel free to contact us today if you want to improve your job interview skills!
Are you taking advantage of everything LinkedIn has to offer? If not, you’re missing out on one of the most valuable career-building tools out there.
There are currently around 133 million users from the US on LinkedIn, and not being one of them means you’re losing a lot of valuable connections.
To help you get the most out of your time on LinkedIn, here are four business networking tips to help you make the most of your profile:
1. Keep your profile updated
The first step to achieving success on LinkedIn is getting your profile noticed. The most important thing is to keep your profile as up to date as possible.
A potential connection or recruiter might not reach out if they see your profile hasn’t been updated in years.
Make sure your headline and recent positions are all up to date, so people can easily get an idea of jobs you might be interested in pursuing.
There are other important elements of your profile like including a recent, professional photo. In fact, profiles with pictures get 21 times more profile views.
2. Make new connections
Whether you’re new to LinkedIn or not, there’s always a way to add new connections to your network.
The “people you may know” section on LinkedIn can help you connect with old colleagues, professors, or fellow students.
It’ll also show you second-degree connections (or connections of your connections) that could be valuable to you.
Reach out to these connections with a well-written message, introducing yourself and why you want to connect. Personalizing your messages will lead to more high-quality connections to advance your career.
3. Participate in LinkedIn groups
LinkedIn groups are a great way to meet members outside of your connections and even learn a new thing or two. Groups exist in a variety of different industries, schools, and other topics.
Join the ones that are most relevant to you, but don’t join too many groups or you won’t get the maximum benefits.
For most, this means about 2-5 groups, depending on how many interests you have.
To get the most of your groups, make sure you stay actively engaged in the topics and add value to the conversation when you can.
Don’t be afraid to comment on others’ posts or even ask a question of your own. You can also share a relevant article, ask a question or share anything else you think your group might find interesting. You can also ask other members for business networking tips to enhance your LinkedIn experience even more.
Just make sure what you’re posting is relevant to the group. No spam allowed!
4. Create relevant and engaging content
To really get attention on LinkedIn, try your hand at writing a post on their publishing platform.
This platform is great because it allows anyone to share their voice, establish credibility, and get published online.
Publishing content on LinkedIn shows your connections that you’re an expert in your field. It also shows hiring managers and recruiters that you’ve gone the extra mile to share your expertise in your industry. This is a double-win.
However, if you’re going to dive into writing, make sure your piece is well-written and researched before you publish.
Elite Resume Writing Services offers different packages to help you land your dream job, including LinkedIn profile development. Visit our services page for more information on the packages available for purchase.
What are your business networking tips for LinkedIn? Share them in the comments below.