Did you realize that you can optimize your LinkedIn profile in the same way that websites use SEO techniques?
By using some clever LinkedIn SEO tips you can stand out from other LinkedIn profiles. With more than 500 million users, it can be difficult for employers or recruiters to find you on the world’s largest professional networking site. Give yourself a better chance of being found in the crowd.
LinkedIn is an excellent medium for both recruiters and job seekers. Recent statistics show that 9 out of 10 recruiters use LinkedIn to find candidates. Follow our handy tips for LinkedIn SEO tricks to improve your profile’s searchability.
Is Your Profile Complete?
This point may seem very obvious, but when was the last time you updated your LinkedIn profile?
Upgrade your LinkedIn SEO rankings by checking your profile and updating all fields. Include a recent professional photo. Ensure you have provided a professional summary and filled in a job description for each position you have held over the last 10-12 years.
Incomplete profiles will not feature well in LinkedIn SEO ratings. An incomplete profile also conveys an unprofessional message to would-be employers.
Optimize Your Job Titles
It can help to match your professional job titles with the type of jobs you are seeking.
This is not to suggest that you should be untruthful about the roles you have held. However, if you are looking for a role as Sales & Strategy Manager but your job title is Regional Manager of Sales & Planning you can edit it a little. Try inserting the words Sales & Strategy in brackets at the end of your actual job title.
Read through the wording of some of your preferred job vacancies and check if you can use SEO in this manner.
Expand Your Network
Do you add new contacts to your LinkedIn network as regularly as you add friends on Facebook? If not, it may be time to start.
Profiles with a solid network of 1st, 2nd, 3rd, and group LinkedIn connections rank higher in search results. Send out invites and increase your network numbers.
Join LinkedIn Groups
An easy way to increase your SEO rankings is through joining LinkedIn groups.
Groups which you belong to are displayed on your profile. This means that groups which have important keywords within their name can help boost your SEO.
This tip can also be helpful for geographical searches. If you are seeking work in the Florida area and belong to groups such as the Florida Sales Manager Roundtable you will increase your geo keywords.
Recommendations are much more than a colleague saying something nice about you.
Profiles with 10 or more recommendations rank higher in searches. Of course, recommendations can also show potential employers that your colleagues appreciate you. Aside from the SEO factor, it’s always good to demonstrate to others that you can work well in a team.
Other LinkedIn SEO Tips
Other SEO tips include collecting endorsements, promoting your LinkedIn URL on business cards and resumes, and avoiding keyword stuffing.
Once you have optimized your LinkedIn profile it may be time to update your resume. Contact the professional team at Elite Resume Writing Services to discuss your requirements.